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// Channel 01

ABOUT
MATT

π“‚€ Bio β€” The Architect

MATT isn't just a musician β€” he's a storyteller, a time traveler, and an architect of sonic escapism. Drawing inspiration from visionaries like Michael Jackson and Missy Elliott β€” artists who blurred the lines between music, theater, and world-building β€” MATT creates experiences meant to transport. He writes every lyric and melody himself, ensuring that each song carries his fingerprint and emotional truth.

His path into the industry was anything but traditional. With no roadmap, he began recording covers and crafting demos on YouTube β€” moments that sparked viral traction and opened unexpected doors. Those early experiments evolved into defining milestones. MATT was personally selected by JhenΓ© Aiko to record at Spotify's Secret Genius Studios β€” a rare co-sign that affirmed his artistry. He later won a competitive cypher judged by Grammy-winning songwriter James Fauntleroy, further cementing his reputation as a creative force with something unmistakably his own.

His momentum continued when he became a brand ambassador for Venice Music, the distribution company founded by Troy Carter β€” known for his work with Lady Gaga, the Prince Estate, and Spotify. Through Venice, MATT is currently part of an artist development program designed to support the next generation of global creatives. MATT is also a member of the Recording Academy through GrammyU and is participating as a GrammyU mentee. His single "Never Rains Forever" was featured on the official GrammyU playlist, and his song "Mathematics" received national in-store play across major retailers including Ace Hardware, Best Buy, T-Mobile, Cold Stone, Plato's Closet, CVS, and more.

Visual Identity

BRAND COLORS

Olive#8FB22A

Papyrus / life

Pharaoh Gold#C8932E

Dynasty / regalia

Royal Blue#3D6FA7

Sky / vision

Teal#4A9FB5

Nile / signal

Rust#8B2A1A

Heat / blood / earth

Obsidian#0A0A0A

Cosmos / void

Mission / Values

THE SIX PILLARS

01

Opulence

Gold-plated frequencies, maximal texture.

02

Mystique

What the listener completes in their own mind.

03

Escapism

A doorway out, a doorway elsewhere.

04

Duality

Light/shadow, ancient/future, sacred/profane.

05

Transformation

Each song a small alchemy.

06

Magic

The unexplainable part of the signal.