// Channel 01
ABOUT
MATT
π Bio β The Architect
MATT isn't just a musician β he's a storyteller, a time traveler, and an architect of sonic escapism. Drawing inspiration from visionaries like Michael Jackson and Missy Elliott β artists who blurred the lines between music, theater, and world-building β MATT creates experiences meant to transport. He writes every lyric and melody himself, ensuring that each song carries his fingerprint and emotional truth.
His path into the industry was anything but traditional. With no roadmap, he began recording covers and crafting demos on YouTube β moments that sparked viral traction and opened unexpected doors. Those early experiments evolved into defining milestones. MATT was personally selected by JhenΓ© Aiko to record at Spotify's Secret Genius Studios β a rare co-sign that affirmed his artistry. He later won a competitive cypher judged by Grammy-winning songwriter James Fauntleroy, further cementing his reputation as a creative force with something unmistakably his own.
His momentum continued when he became a brand ambassador for Venice Music, the distribution company founded by Troy Carter β known for his work with Lady Gaga, the Prince Estate, and Spotify. Through Venice, MATT is currently part of an artist development program designed to support the next generation of global creatives. MATT is also a member of the Recording Academy through GrammyU and is participating as a GrammyU mentee. His single "Never Rains Forever" was featured on the official GrammyU playlist, and his song "Mathematics" received national in-store play across major retailers including Ace Hardware, Best Buy, T-Mobile, Cold Stone, Plato's Closet, CVS, and more.
Visual Identity
BRAND COLORS
Papyrus / life
Dynasty / regalia
Sky / vision
Nile / signal
Heat / blood / earth
Cosmos / void
Mission / Values
THE SIX PILLARS
Opulence
Gold-plated frequencies, maximal texture.
Mystique
What the listener completes in their own mind.
Escapism
A doorway out, a doorway elsewhere.
Duality
Light/shadow, ancient/future, sacred/profane.
Transformation
Each song a small alchemy.
Magic
The unexplainable part of the signal.
